5 things every customer wants
If you believe “cheap” is all that any customer wants, then its time you think again. Well, contrary to popular belief, the magic formula does not lie in providing highest quality at the cheapest rate, but in taking care of the following list of concerns:
1. Listen to them.
Yes, you take surveys before creating a product but what are the demographics for that survey? Are you taking into account the right target customer while taking surveys or feedback? At the end of the day, a company should make products customized to the customer’s requirements. If you can’t provide what the customer wants, it defeats the whole purpose of your business.
2. Show some loyalty.
Your customer can be a client or a company with a considerably big business. One of the many things they expect from you is loyalty. They want you to take decisions that can cater to their interests and serve your partnership in the most profitable manner.
3. Innovate regularly.
Your customer or client is banking on you to come up with innovative ideas that can solve the current issues and create opportunities that didn’t seem possible in the past. If you are coming with the same old ideas that have stopped selling, your customer would be the least keen into buying the same.
4. Be accessible.
Delivering a service entails much more than delivering a product. Your job starts with designing a roadmap for the services to be offered, but it has to continue till the customer is using those services. The last thing a customer wants to hear from his contact at your office is that he will get back to the customer in a few days. If your customer is facing an issue right now, he won’t like to wait for more than a few hours for it to be resolved.
5. Be accountable for every deal.
It would be impractical to suggest that your service should not falter ever so slightly. In long associations, there may be several occasions where the customer is not particularly pleased with what they got, or you might end up making a blunder once in a while. Take responsibility for that. If, for instance, a customer has called in for complaining about an issue, don’t just put the blame on another department, but try to address that problem yourself.
If there is one factor that keeps a business running, it is the customer. So, it’s important to go above and beyond the expectations of what your customers expect and provide an even greater service. The wow factor is what separates perfection from mediocrity.
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